Affiliate Disclosure

Last Updated: 2026

Our Affiliate Relationships

Potters Midland (www.pottersmidland.com) is a participant in affiliate marketing programmes with various online casinos, including King Casino. We earn affiliate commissions when you click through our links and complete qualifying actions such as registration or deposit.

How We Earn Money

We generate revenue through affiliate commissions paid by casino operators when users access their platforms via our referral links. This is our primary source of funding and allows us to provide free, independent casino reviews and information.

Editorial Independence

Important: Our affiliate relationships do not influence our editorial rankings, reviews, or recommendations. We maintain complete editorial independence. Our casino ratings and review scores are determined solely by objective criteria including player safety, game selection, customer service, bonus terms, and licensing status. We do not rank casinos higher or lower based on commission rates or affiliate programme terms.

Identifying Affiliate Links

Affiliate links are clearly identified on our website with:

• An "Affiliate Link" or "Sponsored" label
• Hover tooltips explaining the affiliate relationship
• Disclosure statements near call-to-action buttons

UK Compliance

This disclosure complies with the Advertising Standards Authority (ASA) Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and Consumer Protection from Unfair Trading Regulations 2008. We are committed to transparent advertising practices.

Your Responsibility

We encourage you to review all terms and conditions directly with casino operators before playing. While affiliate relationships exist, you are responsible for conducting your own due diligence and making informed decisions about which casinos to use. Our reviews are informational and should not be construed as financial or gambling advice.

For questions about this disclosure, please contact us.